Custom-built websites, Google Ads, and SEO retainers for plumbers, electricians, builders, and roofers with 3+ staff who know consistent work doesn't come from luck.
KINGTRADIE is an Australian digital marketing agency founded by Lachlan, a former carpenter turned marketing director for trade businesses doing $1-3 million revenue with 3+ staff. The agency runs on the same values Lachlan carried on the tools: do it right the first time, take pride in your work, make sure it lasts.
Most marketing agencies have never worked on the tools. They write Google Ads from a Sydney WeWork, then blame the "learning phase" when the calendar stays empty.
I'm Lachlan. I was a carpenter before I built KINGTRADIE. The agency runs on the same values I had on the tools: do it right the first time, take pride in your work, make sure it lasts.
KINGTRADIE is the agency I wished existed for the trade businesses I worked alongside. No outsourced account managers. No 12-month lock-ins. No vague reporting. Just the four things that move work into your calendar: websites that load fast and convert, Google Ads that don't burn budget on tyre-kickers, organic rankings that compound, and email retention that turns past clients into repeat work.
Read the full storyA tradie marketing agency builds the four assets that move work into a trade business's calendar: a fast-loading website that converts, Google Ads that target high-intent buyers, local SEO that compounds, and email retention that reactivates past clients. KINGTRADIE sequences these four for $1-3m AU trade businesses.
Four services, sequenced. Pick where you are. We'll show you what comes next.
Custom-coded sites that hit 95+ Lighthouse and load in under 1 second. Real lead capture, proper security, and AI-assisted enquiry handling where the build calls for it. Not WordPress. Not template-built. Built for the way tradies actually win work.
Learn moreReal campaign management, not 'we'll set it up and check in monthly'. Transparent reporting. No 'learning phase' excuses past week 4.
Learn moreLocal SEO that compounds. Suburb pages, service pages, GBP, organic content. The work that 90% of agencies dismiss because they can't sell it month-to-month.
Learn morePast-client reactivation campaigns. The cheapest leads you'll ever get. Launching with retainer clients in Q3.
Trade businesses pick KINGTRADIE over WordPress agencies for three reasons: pages load 5 to 10 times faster than the typical tradie template site, real CRM-routed lead capture replaces template-form spam magnets, and you work directly with Lachlan instead of an account manager juggling 30 clients. No outsourced work. No 12-month lock-ins.
Lachlan picks up the phone. No outsourced account manager, no junior writing your copy, no 'I'll get back to you'.
Pages load 5 to 10 times faster than the typical tradie site. Google rewards it with better rankings. Your prospects reward it by not bouncing before the hero loads.
Spam-protected forms that route straight to your CRM, not template forms that get crushed by bots in week 2. AI-assisted enquiry handling on builds where it makes sense. Source-code-level security, not 'we hope the plugin gets patched in time'.
Month-to-month. Cancel anytime. Agencies use lock-ins when they can't keep clients on results alone.
Every SEO tactic we sell, we run on this site first. If it's working for mykingtradie.com, you'll see the rankings. If it's not, we don't ship it.
Not your first tradie website. Not template-grade. The agency you bring in when the business is real.
We're holding this space for verified client testimonials, not stock quotes. We'll publish each one as soon as the client signs off on the wording.
Featured client testimonial coming soon. We'll publish the full quote with the client's name, suburb, and a link to their live site as soon as the case study clears review.
[Client name pending]
Slots reserved for the next two clients to launch with KINGTRADIE. We'd rather show you nothing than fill space with fake stock quotes.
Reserved
Honest blanks beat fake fill. Want to be the first published case study? Book a strategy call and let's talk about whether KT is a fit.
Could be you
Pick a build. See exactly what we shipped. Each case study links to the live site, the Lighthouse score, and a plain-English breakdown of what changed for the client.
Full case study slot reserved for the first KT-built site to clear the 90-day window. We'll publish: live URL, Lighthouse score, organic traffic delta, lead-quality change, and the plain-English summary of what we shipped.
See all resultsTwelve atomic answers to the questions tradies actually ask before signing.
None. KINGTRADIE is month-to-month across every service line, websites, Google Ads, SEO retainer. Lock-in contracts are how agencies hold clients hostage when results aren't landing. We don't need them.
A custom-coded tradie website from KINGTRADIE starts at $10,000+GST. Hosting plus maintenance is $200+GST per month after launch, covering security, performance checks, and up to one hour of edits monthly. The same site built on WordPress typically costs $3,000 to $6,000 upfront but loses page-speed and conversion.
A KINGTRADIE custom-coded tradie website costs $10,000+GST minimum. That includes full design, mobile-first build, real CRM-routed lead capture, AI-assisted enquiry handling where it suits, and Australian Privacy Act compliance. Final scope is locked on the strategy call before any work starts.
Hosting plus maintenance is $200+GST per month after launch. That covers fast hosting, SSL, monthly Lighthouse and security audits, broken-link checks, and up to one hour of content edits each month.
A website alone won't bring you leads, it converts the traffic that's already coming. If you need leads, the website is step one and Google Ads or SEO is step two. We'll tell you straight which one you actually need based on your trade and timeline.
KINGTRADIE custom-codes every site. MyTradieSite and TradieWebGuys both run on WordPress. Custom code typically scores 95+ on Google Lighthouse; WordPress tradie sites score 30 to 55. That difference shifts your Google ranking and your prospect bounce rate by 25% in your favour.
MyTradieSite and TradieWebGuys sell volume, hundreds of clients on template builds. KINGTRADIE works with fewer trade businesses doing $1-3 million revenue, more deeply. You get Lachlan, not an account manager juggling 30 builds.
Most template-built tradie sites use template forms that get harvested by bots within weeks. KINGTRADIE builds custom spam-protected forms wired straight to your CRM, Pipedrive, ServiceM8, HubSpot, GoHighLevel, your pick.
Google Ads has a real learning phase, for the first 7 to 14 days, Google's algorithm calibrates bids against conversion data. Past day 14, 'learning phase' as an excuse means the agency hasn't set the campaign up properly. If you're four weeks in and still hearing it, get a second opinion.
HiPages sells shared leads, 3 to 5 tradies get the same enquiry, the lowest quote usually wins, and the lead quality is described by most operators as poor. KINGTRADIE builds the assets that bring you exclusive leads through your own site, your own Google rankings, your own ad accounts.
No. KINGTRADIE works best with established trade businesses doing $1-3 million revenue with 3+ employees. If you're a solo tradie or pre-revenue, the maths doesn't work for either side. We'll tell you straight on the strategy call.
You take everything. Your Google Ads account, your domain, your website source code, your Google Business Profile, your content. KINGTRADIE doesn't hostage-hold a single client asset.
The KINGTRADIE engagement is four steps: a free 30-minute strategy call, a locked one-page scope and timeline, build and launch within 2 to 4 weeks for websites or 2 weeks to first Google Ads conversions, then monthly reporting and quarterly strategy reviews.
30 minutes. We map your current marketing engine. If KT isn't the right fit, we say so.
One-page scope. Pricing locked. Timeline locked. No scope creep without an explicit conversation.
Websites: 2 to 4 weeks. Google Ads: 2 weeks to first conversions. SEO: 90-day first-results window.
Monthly reporting. Quarterly strategy review. You see what's working, what isn't, and what we're testing next.
Book a 30-minute strategy call. Free. No obligation. We'll either show you exactly what to fix, or we'll tell you KT isn't the right fit. Either way you leave with a clearer plan.
Book a strategy callTell us where you're at. We'll either send back a few questions, or book a 30-minute strategy call. No sales script. No "we'll be in touch."
