Marketing for tradies
Marketing for tradies is how we get your business in front of people who are already searching for your trade, through SEO, Google Ads and a website built to turn those searches into calls and enquiries, so you get more of the work you want.
Which marketing first for your trade
What to start with depends on what your business has now and the kind of jobs you want more of. If more than one fits, start with the top one.
| If your business | Start with | Why |
|---|---|---|
| Has no website you'd send people to | A website | It's where people land when they find you on Google, and it turns them into enquiries. |
| Doesn't show up on Google for people near you | Your Google Business Profile listing | It's the free listing Google gives your business, with your reviews and a call button. When people near you search, Google often shows three of these, with a map, near the top. We set it up and look after it as part of getting your business found on Google. |
| Needs more enquiries straight away | Google Ads | Google Ads are the paid ads at the top of Google: they show from the day they go live, and you pay for each click. They suit call-out jobs, like blocked drains (about 28,400 searches a month) and emergency electricians (about 59,900). |
| Wants enquiries that keep building month after month | SEO | SEO means getting your business found on Google, with no charge per click, and you can see movement within about 2 months. It suits planned jobs, like bathroom renovations (about 255,900 searches a month), roof restoration (about 94,400) and retaining walls (about 36,600). |
| Has few Google reviews | Asking every client for a Google review once the job is done | Google's rules ban paying for reviews or offering anything for them, and breaking them can stop new reviews, remove existing ones and put a warning on your listing. |
Google searches a month in Australia from people looking to hire. Source: Semrush, Australia: plumbers, electricians and builders 8 September 2026; roofers and landscapers 12 October 2026. Google's review rules: Google's Maps content policy and Google Business Profile Help, read 19 October 2026.
For the long version, read our digital marketing for tradies guide and its SEO vs Google Ads comparison.
What our marketing costs
Each service has its own price, with no 12-month contracts.
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Websites for tradies
From $3,990
Our websites start from $3,990 for a 5-page website. It's a one-off build with no monthly fee to us, and if you need more pages, we give you a clear, fixed price before we start.
The price covers the time that goes into it: researching your area, planning it page by page, designing it, writing the words and checking every detail before it goes live.
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SEO for tradies
From $1,200 a month
Our SEO starts from $1,200 a month and goes up with the size of your goals. It runs 3 months at a time.
That covers a plan built from search data, pages on your website for the jobs and suburbs you want more of, links from other websites, setting up and looking after your Google listing, and a report every month.
Across the market, agencies charge $1,000 to $10,000 a month for SEO, depending on what you want to achieve.
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Google Ads for tradies
From $1,400 a month + ad spend
Our Google Ads management starts from $1,400 a month and goes up with the size of your goals. It has a 3-month minimum, then runs month to month. Your ad spend is separate: you decide how much it is, and it's paid to Google directly on your own card.
The management fee covers planning your ads, budget and tracking, building your ads so each one sends people to a page for that job, adjusting them when new data comes in, and a report every month of what your clicks cost and what they turned into.
Our guides cover how much a tradie website costs, SEO cost in Australia and Google Ads click costs by trade.
Case study: a plumber
We built this plumber a new website and set up his Google listing so it comes up for people in his local area. He now shows up on page one of Google for around 40 searches, with no paid ads, and he's consistently discovered by people in his local community. That's around 10 new clients a month: not leads, people who pay invoices and don't waste your time.
See our work
Trades we work with
We only work with trade businesses, because trades are what we're best at.
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About 1.6 million searches a month from people looking to hire a plumber.
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About 1 million searches a month from people looking to hire an electrician.
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About 500,000 searches a month from people looking to hire a painter.
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About 1.6 million searches a month for building work, renovations included.
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About 84,000 searches a month for carpentry services and related work.
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About 680,000 searches a month for roof work and roofing businesses.
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About 353,500 searches a month from people looking to hire a landscaper.
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Marketing for air conditioning businesses
One search alone, “air conditioning service”, gets about 2,900 searches a month.
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About 1.1 million searches a month from people looking to hire a pest control business.
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One search alone, “locksmith near me”, gets about 22,200 searches a month.
Google searches a month in Australia from people looking to hire. Source: Semrush, Australia: plumbers, electricians, painters and builders 8 September 2026; carpenters 9 September 2026; roofers, landscapers and pest control 12 October 2026. The air conditioning and locksmith figures are single searches: Semrush, Australia, 2 August and 6 September 2026.
For solar businesses, see our page on solar marketing. If your trade isn't listed, get in contact.
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I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
Nic
- Google review
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
Ryan
- Google review
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
Shaun
- Google review
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
Michael
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Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
Ben
- Google review
I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best.
Ludo
- Google review
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
Jake
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Lachlan has done great work on my new website. He was fast, helpful and listened to my ideas. I would be happy to recommend him to other tradies for their website design.
Luke
How we work
Three steps from your first enquiry.
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We plan it
We learn about your business and the work you want more of, then plan which service to start with.
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We carry it out
We start with the service your plan puts first, whether that's your website, your SEO or your Google Ads.
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We report every month
You receive a monthly report on your SEO and Google Ads, showing how many calls and form enquiries came in and where they came from.
Written by
Lachlan Edwards
Founder and director of KINGTRADIE, based on the Gold Coast
Lachlan founded KINGTRADIE to give trade businesses marketing they can measure: more enquiries, and a monthly report that shows where each one came from.
Most up to date: 19 October 2026
About KINGTRADIEGet in contact
Leave your details and we'll call you back.
- Tradie marketing specialists. Trades are all we do.
- We reply within one business day.
- If we're not the right fit, we'll tell you straight away.
Prefer to talk now? Call 0468 053 028
Frequently asked questions
How much does marketing for tradies cost?
At KINGTRADIE, websites start from $3,990 for a 5-page website, SEO starts from $1,200 a month, and Google Ads management starts from $1,400 a month, with your ad spend separate and paid to Google on your own card. A website is a one-off build. SEO and Google Ads management go up with the size of your goals. Compare the whole cost, ad spend included, with the paid jobs your marketing brings in.
What is the best marketing for a tradie?
Start with a website, then your Google Business Profile listing, then Google Ads and SEO. Your website turns the people who find you into enquiries. Your Google Business Profile listing is the free listing Google gives your business, with your reviews and a call button. Google Ads and SEO bring more people to your website. Good marketing is measured in actual enquiries that turn into jobs.
Where should a tradie advertise?
On Google, where Australians make millions of searches a month looking to hire a trade business. Google Ads are the paid ads at the top of Google, and SEO means getting your business found on Google. KINGTRADIE runs both for trade businesses across Australia.
Advertising for tradies Do I need a new website before I start marketing?
Only if yours doesn't turn visitors into enquiries. Anyone who lands on your website should see who you are, what you do, where you do it, why they should trust you and how to get in touch. If your website doesn't show that, KINGTRADIE fixes it first, because otherwise the extra visitors SEO and Google Ads bring to your website are wasted.
How long does marketing take to work for a tradie?
Your Google Ads can show from the day they go live, you can see movement from SEO within about 2 months, and most websites are live in 2-4 weeks. A new Google Ads account also needs a testing phase, because it has no data yet on which searches bring you work.
Am I locked into a contract?
No 12-month contracts. SEO runs 3 months at a time and Google Ads has a 3-month minimum, because that's when you can see the results. Websites are a one-off build. At KINGTRADIE, we don't want to keep you in any contract that isn't bringing you results.
Would you work with my competitor?
No. If we're running your Google Ads or SEO, we don't work with your competitors.
What trade businesses do you do marketing for?
We do marketing for trade businesses across Australia, including plumbers, electricians, painters, builders and renovators, carpenters, roofers, landscapers, locksmiths, and air conditioning and pest control businesses. We don't take on online stores, cafes or any other kind of business. We're based on the Gold Coast and work with our clients by phone, video call and email, wherever they're located.