Part 1 - From the tools to the agency.
Lachlan
KINGTRADIE Director
The face behind it all.
I built KINGTRADIE on the same values I had when I was a carpenter: do it right the first time, take pride in your work, and make sure it lasts.
About KINGTRADIE.
The tradie marketing agency built by someone who actually gets it.
No outsourced account managers. No 12-month lock-ins. Just the marketing engine I wished existed when I was on the trade operator side.
Lachlan is the Director of KINGTRADIE, an Australian digital marketing agency for trade businesses doing $1-3 million revenue. He was a carpenter before he built KINGTRADIE; the agency runs on the same values: do it right the first time, take pride in your work, and make sure it lasts.
Book a strategy call 30 min · Free · No obligation
Why KINGTRADIE exists.
Part 2 - The pattern (what went wrong).
Five patterns I watched repeat across every agency relationship:
- Marketing agencies blaming the "learning phase" at week 4, week 12, week 24, same answer.
- Agencies dismissing SEO because they couldn't sell it month-to-month. The one channel that compounds, written off as a "waste of time."
- Strict contracts with no off-ramp. Lock-ins that hold clients hostage when results aren't there.
- Ghosting. Them, then their clients. Calls unreturned. Reports late.
- Over-promise, under-deliver. Every. Single. Time.
Part 3 - The decision.
I started KINGTRADIE because the agency I wanted to hire didn't exist.
Part 4 - What's different.
Four things make KINGTRADIE different from every agency I dealt with on the operator side:
- Founder-led. I do the work. I pick up the phone. No outsourced account managers, no juniors writing your copy, no "I'll get back to you."
- No lock-in contracts. Ever. If we're not delivering, you leave. Agencies use lock-ins when they can't keep clients on results alone.
- Custom coded, not WordPress template. Pages load 5 to 10 times faster than the typical tradie site. Real lead capture instead of template-spam-magnet forms. Source-level security, no plugin-soup attack surface. AI-assisted enquiry handling on builds where it suits. Google rewards faster pages with better rankings; your prospects reward them by not bouncing.
- We dogfood our own work. Every SEO tactic we sell, we run on this site first. If it's working for mykingtradie.com, you'll see the rankings. If it's not, we don't ship it.
Part 5 - The invitation.
If you're an established trade business doing $1-3m a year with 3+ staff, and you're tired of agencies treating your marketing like a learning experiment, let's talk. 30 minutes. Free. We'll either map exactly what to fix, or tell you straight that KT isn't the right fit.
How we work
How we work (and who we work with).
Repels - KT isn't right for:
- Cheapskates and budget-shoppers
- Tradies under $1m revenue (size mismatch)
- Solo operators with no team
- Micromanagers who'll manage the agency instead of the work
- Low-trust prospects who need convincing of every step
Attracts - KT works best with:
- Established operators who trust the process
- Good communicators
- People who understand marketing fundamentals
- Operators who accept laid-out expectations and transparent pricing
- Trade businesses tired of feast-or-famine cycles
How that shows up in the work:
- One operator (Lachlan), small client base, deep work
- Monthly reporting that says what worked AND what didn't
- Quarterly strategy reviews, not "set and forget"
- Honest pre-engagement scoping (we tell you if the numbers don't work)
The team
Who you'll actually work with.
KINGTRADIE is one person right now: me. Lachlan.
When you book a strategy call, you talk to me. When you ask a question, I answer. When something breaks at 11pm before a big campaign, I'm the one fixing it.
Some agencies sell you a team of 30 and assign you their newest hire. KT sells you one operator who's been on your side of the table and stays accountable to your business outcomes.
As KT grows, that doesn't change. The next hires will be specialist-grade (SEO content, ad media-buyer, retention copywriter), not account managers who introduce friction between the work and you.
Let's see if we're a fit.
30 minutes. Free. No obligation. If KT isn't right for your business, I'll tell you straight on the call.
Book a strategy call Start the conversation
Start the conversation.
Tell us where you're at. We'll either send back a few questions, or book a 30-minute strategy call. No sales script. No "we'll be in touch."
- Email contact@kingtradie.com
- Phone 0468 053 028
- Hours Mon-Fri, 9am - 5pm AEST
- Response Within 24 hours on a business day