Websites for tradies - built for speed, designed for conversion.
Every KINGTRADIE site is custom coded - not WordPress, not Webflow, not template-stitched. 95+ Lighthouse scores. Real lead capture. AI-assisted enquiry handling. Built for the way Australian tradies actually win work, not for the way template shops sell it.
Why doesn't KINGTRADIE build tradie websites on WordPress?
KINGTRADIE doesn't build on WordPress because WordPress tradie sites score 30-55 on Google Lighthouse, while custom-coded builds score 95-100. The page-speed difference shifts your Google ranking by an average of 2-3 positions and your bounce rate by 25%. Neither cost is acceptable on a $10k+ website.
Three of the four AU tradie-website-builder competitors run on WordPress. Two more run on Webflow. KINGTRADIE doesn't.
Here's the maths: WordPress sites in the AU tradie niche typically score 30-55 on Google Lighthouse (the page-speed benchmark Google uses for ranking). A custom-coded build typically scores 95-100. That's the difference between Google ranking your site on page 3 vs page 1, and between a prospect seeing your hero in under a second vs waiting 4 seconds for the page to render.
The 4-second wait costs you roughly 25% of prospects who bounce before they ever see your offer. The page-3-vs-page-1 ranking costs you roughly 70% of organic search traffic.
Neither cost is acceptable when you're paying $10k+ for a website.
What does a custom tradie website include?
A KINGTRADIE custom tradie website includes custom design and code (no templates), up to 8 launch pages, mobile-first build, fast hosting for 12 months, real CRM-routed lead capture, AI-assisted enquiry handling, source-level security, Google Business Profile setup, Privacy Act compliance, and full source-code ownership at launch.
Price band: $10k+GST entry. Final price scoped after the strategy call.
| Included | What it actually means | Why it matters |
|---|---|---|
| Custom design and code | No template, no drag-and-drop builder | You're not stuck with the same 6 hero layouts every other tradie site uses |
| Up to 8 launch pages | Homepage + 3 service pages + about + results + contact + 1 case study | Enough surface to rank for your core service-area keywords from day 1 |
| Mobile-first build | Designed from the 320px viewport up, not desktop-down | 80%+ of trade-business search traffic is mobile |
| Fast hosting (12 months) | Then $200+GST/mo covers hosting, SSL, monthly performance and security checks, broken-link audits, 1hr edits/mo | No "your hosting bill is now $80/mo because the renewal popped" surprises |
| Real lead capture | Custom spam-protected forms routed to your CRM (Pipedrive, ServiceM8, HubSpot, GoHighLevel) | Template forms get harvested by bots in week 2; custom forms keep delivering for years |
| AI-assisted enquiry handling | After-hours chatbot routing common questions plus capturing the lead | Out-of-hours enquiries don't go to a competitor while you're on the tools |
| Source-level security | No plugin-soup attack surface, no "critical patch your WordPress now" emails | The #1 reason tradie sites get defaced is outdated plugins |
| Google Business Profile setup | Categories, services, descriptions, photo SEO, review-velocity foundations | Proximity is 55% of local search ranking |
| Privacy Act 1988 compliance | Privacy Policy, Terms, cookie banner (post-solicitor review) | Civil penalty exposure up to $50m for serious or repeated interferences |
| Schema markup | Connected @graph: ProfessionalService, Service, FAQPage, BreadcrumbList, Person | Schema is now an AI-search trust signal, not just a rich-result trigger |
| Source-code ownership | All code goes to your GitHub at launch | You own everything we build, no hostage assets |
Not included (because you don't need it):
- Generic stock photos (we'll guide a half-day on-location shoot if you want one)
- Sliders nobody scrolls past
- Cookie-banner walls that block the page
- Chat widgets that fire 30 seconds in and tank conversion
- Newsletter pop-ups (you're a tradie, not Glossier)
How a KT website gets built.
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Step 1 - Strategy call (free, 30 minutes)
Map your current marketing engine. If a website alone won't solve your problem, we tell you. If KT isn't the right fit, we tell you.
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Step 2 - Scope locked (week 1)
Single-page scope document. Pricing locked. Timeline locked. Sign-off before any design starts.
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Step 3 - Design and copy (weeks 1-2)
Three hero variants for A/B testing. Page-by-page copy drafted from your brief and Voice of Customer research. Operator review on each page before build.
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Step 4 - Build (weeks 2-3)
Custom-coded components, on-brand, no template pieces stitched together. Lighthouse score 95+ checked daily. Mobile + tablet + desktop tested at every viewport.
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Step 5 - QA and launch (week 4)
Form integration tested end-to-end. Schema validated. Pre-launch console audit. Go-live on your custom domain. DNS, SSL, analytics, and tracking pixel all configured.
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Step 6 - 90-day post-launch monitoring
Monthly Lighthouse re-runs. Monthly broken-link checks. Monthly security headers audit. Included for the first 12 months.
Common questions before signing.
Six questions tradies ask before signing on a custom website build.
How is this different from MyTradieSite or TradieWebGuys?
Both run on WordPress. We custom-code every site. The difference: faster pages, real lead capture instead of template-spam-magnet forms, security that doesn't depend on a plugin getting patched in time, and AI-assisted enquiry handling on the builds where it makes sense. We also work with fewer clients more deeply, you'll get Lachlan, not an account manager juggling 30 builds.
What if I want to leave?
You take everything. Your domain, your website source code, your GitHub repo, your Google Business Profile. We don't hostage-hold a single client asset.
I have an existing website. Can you migrate it?
Yes. We'll audit what's worth keeping (real photos, founder bio, genuine case studies, actual client testimonials) and rebuild from the ground up: custom code, real lead capture, proper security. Migration scoped on the strategy call.
How long does a build take?
2-4 weeks for a v1 launch (homepage + 3 service pages + about + results + contact + legals). v1.1 expansion (industry pages, suburb pages, comparison pages) ships in weeks 5-8 if you want it.
Do you build on Webflow / Squarespace / Wix?
No. Each of those has a performance ceiling that limits what we can deliver. KT only builds on the stack we know will outrank WordPress competitors.
Hosting and maintenance cost?
$200+GST per month after the first 12 months. Includes hosting, SSL, monthly performance and security checks, broken-link audits, and up to one hour of content edits per month.
Ready to stop losing prospects to a slow website?
Book a 30-minute call. Free. We'll audit your current site (if you have one), tell you what's costing you work, and whether KT is the right fit to rebuild it.
Get my custom-website quoteStart the conversation.
Tell us where you're at. We'll either send back a few questions, or book a 30-minute strategy call. No sales script. No "we'll be in touch."
- Email contact@kingtradie.com
- Phone 0468 053 028
- Hours Mon-Fri, 9am - 5pm AEST
- Response Within 24 hours on a business day