- Single trade vertical, single service area
- 1 Search campaign, conversion tracking, weekly reporting, monthly strategy call
- Ad spend recommendation: $3,000-8,000/mo
- Best fit: trade businesses spending under $10k/mo on Google Ads
Real PPC management. No agency-black-box reporting.
Google Ads for tradies - managed by an operator, not a junior.
Most tradie agencies set up your campaign in week 1, then 'monitor' it once a month. KT manages campaigns daily: bid adjustments, search-term review, negative keyword pruning, landing-page-message-match tests. The work the dashboard chart hides.
Get my Google Ads quote From $2k+GST/mo · Transparent weekly reports
Section 1
Why does my Google Ads agency keep saying it's the learning phase?
Google Ads has a real learning phase, but only for the first 7-14 days when Google's algorithm calibrates bids against conversion data. Past day 14, an agency still citing the learning phase means either conversion tracking isn't set up properly, campaign structure is wrong, or the agency hasn't been actively managing the account.
Every Google Ads campaign has a learning phase. For the first 7-14 days, Google's algorithm calibrates bids against real conversion data. That's a fact. The misuse:
Agencies use "still in the learning phase" as a blanket excuse for poor performance at week 4, week 12, week 24. Past day 14, "learning phase" as an answer means one of three things:
- The agency hasn't set up conversion tracking properly (so Google has no data to learn from).
- The campaign structure is wrong (too many keywords competing in one ad group, no negative keywords, no search-term review).
- The agency hasn't actually been managing the account, set it up, left it running, hoping.
Whatever the cause, you're paying $2-4k+/mo for an agency that isn't doing the work.
Section 2
What does real Google Ads campaign management actually involve?
Real Google Ads management is daily bid + budget + search-term work, weekly ad-copy + keyword + landing-page optimisation, monthly full-account audits with written interpretation, and quarterly competitor SERP audits. It's not "set it up in week 1, glance at it once a month, send a dashboard screenshot."
| Cadence | What KINGTRADIE actually does |
|---|---|
| Daily (automated + reviewed) | Bid adjustments based on time-of-day + day-of-week conversion data · Budget pacing checks · Search-term report scanned for new negative keywords · Conversion tracking validation |
| Weekly | Ad-copy A/B test results reviewed; winners promoted, losers paused · Keyword performance review · Landing-page message-match audited · Audience targeting refined · Quality Score review on each keyword |
| Monthly | Full account audit + written report sent to you · Strategy review call (15 minutes) · Bid strategy adjustment · New campaign opportunities identified |
| Quarterly | Competitor SERP audit · Landing-page conversion-rate optimisation recommendations · Budget reallocation across campaign types |
Section 3
Three tiers. Pick the management depth you need.
- Multi-service or multi-suburb buildout
- 2-4 Search + 1 Performance Max + 1 Remarketing
- Twice-weekly reporting, fortnightly strategy call
- Landing-page CRO testing included
- Ad spend recommendation: $8,000-20,000/mo
- Best fit: $1-3m revenue trade businesses scaling Google Ads as primary lead channel
- Full-vertical multi-service-area buildout
- 4+ Search, multi-Performance-Max, multi-Remarketing, segmented landing pages
- Weekly strategy calls, custom dashboards
- Daily account management
- Ad spend recommendation: $20,000+/mo
- Best fit: $3m+ revenue trade businesses with multi-state or multi-vertical operations
Above the tiers: no lock-in across any of them. You own the Google Ads account. If you leave, you take it.
Section 4
What our reports look like (no black box).
Most agency reports show three metrics: Impressions, Clicks, Conversions, all up-and-to-the-right charts. They hide more than they show.
KT reports surface:
- Cost per conversion, down = good, up = diagnose
- Click-through rate, above 5% = strong ad copy, under 2% = ad-copy problem
- Conversion rate on the landing page, drives ROI more than any other metric. If this is under 3%, the ads aren't the problem.
- Search-term wastage, % of budget spent on irrelevant searches before negatives kicked in
- Impression share lost to budget and to rank
- Best-converting search terms, where the calendar wins actually come from
- Worst-spend search terms, where to add negatives next week
You see what we see. No black box.
FAQs
Common Google Ads questions before signing.
What's the minimum ad spend?
Realistically $3,000+GST/mo for a single-trade single-suburb campaign. Below that, you're not buying enough clicks to give Google's algorithm meaningful data to optimise against.
Do you take a percentage of ad spend?
No. KT charges a flat management fee per tier. Percentage-of-spend creates a perverse incentive: agency makes more if you spend more, regardless of return. Flat-fee aligns us: we want your spend efficient, not large.
How long until I see leads?
First leads usually within 7-14 days (the learning phase window). Stabilised conversion rate by week 4. Real campaign optimisation gains visible by month 2.
What if Google Ads doesn't work for my business?
We'll tell you in writing at the end of month 3. If the channel isn't producing positive return, we pause it and pivot the conversation to SEO or GBP optimisation instead of taking another month's fee.
Do you do Facebook / Meta ads too?
Yes, coming as /facebook-ads-for-tradies in v1.1. Meta ads work for trade businesses with strong visual proof (before/after photos, project galleries) and a strong creative budget. We'll scope it on the strategy call if it's right for you.
Can I see your own Google Ads campaign?
Yes. KT runs Google Ads on this site (the dogfooding principle). We'll show you the account on the strategy call, our own conversion rates, our own CPC, our own cost-per-lead.
Ready to stop burning ad budget on tyre-kickers?
Book a 30-minute strategy call. Free. We'll audit your current Google Ads account (if you have one), tell you exactly what's wasting budget, and whether KT is the right fit to take it over.
Get my Google Ads quote Start the conversation
Start the conversation.
Tell us where you're at. We'll either send back a few questions, or book a 30-minute strategy call. No sales script. No "we'll be in touch."
- Email contact@kingtradie.com
- Phone 0468 053 028
- Hours Mon-Fri, 9am - 5pm AEST
- Response Within 24 hours on a business day