Found before the booking
SEO for air conditioning companies
Ducted or split, people research first. We get your website found on Google while they do.
How does SEO win air conditioning work?
SEO means getting your business found on Google. Picking an air conditioning system takes time: rooms get measured, brands read up on, quotes collected.
All of that happens on Google before anyone books. We get your website found while the decision is still open.
Why it suits this trade:
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"ducted air conditioning" gets 8,100 searches a month, mostly households comparing systems
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the buying is seasonal but the research starts early, while the weather is still mild
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"commercial air conditioning installation" scores 9 out of 100 for how hard it is to come up for, about as easy as a search gets
What people look up before they book
The searches that decide who makes the shortlist. Counts below are our own numbers: Semrush AU, 2 Aug 2026.
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Winter is not the off season
Reverse cycle heats as well as cools: 5,940 searches a month across 53 ways of typing it. A heating page keeps the website working through winter.
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Written in the words people type
Air conditioning wording carries 337,300 searches a month and HVAC carries 10,170. We build on the winning side.
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The licence, where people can check it
Refrigerant work needs an ARC licence, and careful homeowners check. We put your licence number on the pages that sell that work.
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A page for every brand you install
"Daikin air conditioning" gets 5,400 searches a month, Fujitsu another 2,400. People comparing brands land on whoever wrote the comparison.
What the research looks like.
The top five rows total 22,500 searches a month. And the deciding starts before the heat does.
Google searches for: ducted air conditioning
Australian search data · costs in AUD
Different searches: 7 Monthly searches combined: 27,800 Average difficulty: 22/100
| Keyword | Searches /mo | CPC (AUD) |
|---|---|---|
| ducted air conditioning | 8,100 | $5.95 |
| split system air conditioning | 6,600 | $2.84 |
| air conditioning installation | 4,400 | $11.23 |
| split system air conditioning installation | 2,400 | $6.86 |
| commercial air conditioning installation | 1,000 | $18.33 |
| air conditioning service | 2,900 | $11.95 |
| air conditioning repair | 2,400 | $12.53 |
Your Google listing, your ads, your website: marketing for air conditioning companies shows how the three fit together.
Real reviews
Hear from trade businesses we've worked with
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Michael
I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent. He was always available for help & answering any questions I had. I would recommend Lachlan to anyone wanting to have a professional & original website content. Thanks very much Kingtradie
View case study -
Shaun
Lachlan from King Tradie is the top G of tradie website design, development, and management. I've worked with many website agencies and individuals, and no one comes close to Lachlan's attention to detail and high-end quality. He doesn't waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session. Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie.
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Nic
I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!
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Ben
Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn't be more happier. He's always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy.
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Ryan
Highly recommend Lachie from King Tradie! He built a new website for my construction business and made the entire process simple and stress-free. I was able to hand over the reins and trust him to take control of the design and development, while still keeping everything clearly explained throughout the process. The finished website looks professional, the quality is excellent, and I'm extremely happy with the outcome. Most importantly, Lachie allowed me to stay focused on running my business instead of spending valuable time trying to build a website myself. Great service from start to finish!
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Jake
Lachlan from kingtradie is the man! Easy to deal with, great work and super friendly bloke! Couldn't recommend him enough and will be pushing everyone to him!
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Luke
Lachlan has done great work on my new website. He was fast, helpful and listened to my ideas. I would be happy to recommend him to other tradies for their website design.
Why work with us.
Plenty of agencies sell marketing to tradies. Here's what's different about how we do it.
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A track record you can check
Our clients are named on this website with their real numbers, so you can see what we've actually done before you spend a dollar.
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We plan around your season
Searches climb with the temperature, but showing up on Google moves on its own clock. We start the work early so the two meet in your busy months.
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Plain-English reporting
Each month we tell you what we did, what changed, and what's next. If a number goes backwards, we say so and say why.
For every size of trade business
Being found on Google solves a different problem at each stage. Find the crew that sounds like yours.
- 1-3 on the crew
Starter
Word of mouth fills most weeks, then one falls over without warning. Showing up on Google flips it: work starts finding you.
- 4-9 on the crew
Growing
A quiet week now costs wages, not just your time. Steady enquiries from Google let you plan the roster instead of patching it.
- 10+ on the crew
Established
The name's already known. Now every search in your area should end at you, with daylight back to second.
On page one of Google for around 40 searches, and getting about 10 new clients a month from it. Read the Quick Mick's Plumbing case study
- ~40 searches on page one
- ~10 new clients a month
- $0 spent on ads
Getting found starts with a chat.
One phone call starts it, and you see the full plan before you commit to anything. Four steps.
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Reach out
Tell us the services you want more of and the areas you cover.
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We check where you stand
Your website, your Google listing and where you show up on Google today, sized up against the air conditioning companies you compete with.
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We build the plan
What's worth your money and in what order, in plain English. You sign it off.
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We get to work and report
Pages go live, we track where you show up, and each month you see what moved in a report you can actually read.
See what's possible
Book a call directly in our calendar or leave your details for a call back.
Not sure yet? Leave your details
Book a call directly
Pick a time that suits you
The live calendar opens right here. Choose a day and time and the call is locked in.
Air conditioning SEO questions?
See if we answered it below.
What searches should an air conditioning company come up for?
The ones your next clients already type. "Split system air conditioning" gets 6,600 Australian searches a month and "air conditioning installation" another 4,400, with suburb and brand versions underneath. That's the page list. We look up your suburbs' numbers before anything gets built, and a suburb page only happens where there's real demand and real local jobs to show.
Can we be showing up by summer if we start now?
If it's still cool outside, yes, usually. It takes months of steady work before you show up and stay there, which is why we treat autumn and winter as build time. Leave it until the first heatwave and this year's rush belongs to whoever started last year. The next one can be yours.
How much does SEO typically cost in Australia?
It depends on three things: how many other air conditioning companies are competing in your suburbs, how many services you cover, and what state the website is in. Expect monthly work and a clear figure once we've seen your competition. Our guide to SEO costs in Australia walks through what moves the price.
Does SEO actually work?
The named results are on this website. Mr Loo's website reached page one for 66 searches from the SEO built into a one-off rebuild, and Quick Mick's Plumbing takes about 10 new clients a month from being found on Google, with no ad spend. This page is the same plan, pointed at air conditioning's research season.
Do ducted and split systems need separate pages?
Yes. Someone pricing ducted for the whole house and someone replacing one bedroom split are two different people running two different searches, and Google treats them that way. A page each, plus pages for repairs, servicing and the commercial side, gives every search something built for it. It's most of what you're paying for, honestly.
Does this cover the three business listings at the top of Google?
No, that's its own job. When the first hot week hits and everyone searches "air conditioning near me" at once, the three business listings at the top of Google take most of those calls, and getting into them is Google listing and reviews work, not website work. We handle that side, getting found by people near you, under local SEO for air conditioning companies. The two work best together.
Should our website say air conditioning or the industry term?
Air conditioning, almost every time. Our own search numbers show 337,300 Australian searches a month in air conditioning wording, against 10,170 in the industry term. We write your pages in the words people actually type, and that head start is real.
Question not answered? Give us a call on 0468 053 028
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